Use this wheel to learn more and plan your next shopping trip! Let's Get Started
Nutrition iQ: The Better-for-you Food Finder.

nutrition iQ® was created based on dietary recommendations from FDA Nutrient Content Claims† to help you make better-informed, better-for-you choices on the spot as you shop.

Nutrition iQ signs

Look for the color-coded icons on tags and signs on the shelf or near the produce displays. nutrition iQ® guides you with color coding to highlight nutritional attributes throughout the store.

Learn more about the program

Please remember that nutritional and health services and health information cannot replace a health professional-patient relationship. You should always consult with a health professional for diagnosis and treatment of your specific health problem.

† does not include Whole Grain criteria

The criteria used in creating nutrition iQ® is based on current dietary recommendations including the FDA Nutrient Content Claims, with the exception of the Whole Grain criteria. For more information visit www.fda.gov. The program was developed in collaboration with an independent panel of dietitians from Joslin Clinic, part of an academic medical center affiliated with Harvard Medical School, based in Boston, MA. Joslin does not endorse any products or services. For more information, visit www.joslin.org. The nurtrition iQ® criteria is subject to change anytime without prior notice.

SUPERVALU INC. reserves the right to make additions, changes, or corrections to the nutrition iQ® Program without notice and disclaims any and all liability for damages incurred directly or indirectly as a result of any errors, omissions, or discrepancies.

To keep updated on these changes or for additional information, visit www.nutritioniq.com.
Nutrition iQ: the better-for-you food finder™. Eating smart just go easier. Learn More We Make Shopping Easy